Want to do your bit for the country? – Simply Marry???
It was Friday, Christmas morning of 2009. I went out to have my regular cuppa and the first page on DNA asks me to forget Pranab.
http://www.dnaindia.com/money/report_forget-pranab-real-stimulus-is-in-big-fat-indian-wedding_1327247
I sip on and ponder on the headline for a while. The cynic in me immediately says this is all ****- ****. I decided to take on the challenge. Armed with lethal weapons like Google and Google, I carry on. For the benefit of the huge fan base of this blog (don’t try smelling sarcasm here, I have 7845 mails from my fans asking me to begin blogging!), these are some of the facts which were presented.
- Half of India is less than 29 years.
- Marriage contributes around 4% of GDP, which is 3rd largest contributor.
- Average wedding spending 1-15 lakhs for the great Indian Middle Class.
- 200- 600 Crore industry/year spent on weddings.
- Growth is easily double digits (Yes, I said double digit growth).
Looking at these numbers, I am compelled to believe the Indian Growth Story in quite a non-literal sense ;-)
There are few more things which I think the report missed. Thanks to urbanization and moving to nuclear families, the bonding between the couples in on a decline. There are innumerable divorces and quite a lot of remarriages (Read more moolah).
And this is not all; government is milking on this industry as well. Have a look at
http://www.expressindia.com/latest-news/tax-evading-marriage-industry-put-on-tight-leash/258955/
For some my friends of opposite sex, who simply love to be in some marriage, be it anyone’s (literally). It is time to hone your planning skills. There is money for the budding entrepreneurs.
The Hindu puts it best.
http://www.hinduonnet.com/jobs/0108/05290021.htm
I humbly surrender to the analysis and can certify “ALL IS WELL” with the report.
So dear friends,
Marriages may be made in heaven, but the moolah can be made right here.
http://www.dnaindia.com/money/report_forget-pranab-real-stimulus-is-in-big-fat-indian-wedding_1327247
I sip on and ponder on the headline for a while. The cynic in me immediately says this is all ****- ****. I decided to take on the challenge. Armed with lethal weapons like Google and Google, I carry on. For the benefit of the huge fan base of this blog (don’t try smelling sarcasm here, I have 7845 mails from my fans asking me to begin blogging!), these are some of the facts which were presented.
- Half of India is less than 29 years.
- Marriage contributes around 4% of GDP, which is 3rd largest contributor.
- Average wedding spending 1-15 lakhs for the great Indian Middle Class.
- 200- 600 Crore industry/year spent on weddings.
- Growth is easily double digits (Yes, I said double digit growth).
Looking at these numbers, I am compelled to believe the Indian Growth Story in quite a non-literal sense ;-)
There are few more things which I think the report missed. Thanks to urbanization and moving to nuclear families, the bonding between the couples in on a decline. There are innumerable divorces and quite a lot of remarriages (Read more moolah).
And this is not all; government is milking on this industry as well. Have a look at
http://www.expressindia.com/latest-news/tax-evading-marriage-industry-put-on-tight-leash/258955/
For some my friends of opposite sex, who simply love to be in some marriage, be it anyone’s (literally). It is time to hone your planning skills. There is money for the budding entrepreneurs.
The Hindu puts it best.
http://www.hinduonnet.com/jobs/0108/05290021.htm
I humbly surrender to the analysis and can certify “ALL IS WELL” with the report.
So dear friends,
Marriages may be made in heaven, but the moolah can be made right here.
posted by Akshay at
10:47 AM
1 Comments:
Completely agree with you. I would say the wedding planners are still not so popular among the middle class families in India. There is a big opportunity at the bottom of the pyramid. ;-)
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